About
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Overview
The Problem
Research
Design Decisions
Final Delivery
REIMAGINING A LOCAL BUBBLE TEA SHOP
Ocean Goose Website Redesign
ROLE
Brand Strategy
Visual Identity Design
Sitemapping
TIMELINE
2 weeks
November 2025
TOOLS
Figma Design
OVERVIEW
This student project reimagines the digital space and features of Ocean Goose's website. Ocean Goose is a restaurant located in Vancouver, Canada, known for it's asian fusion food options and bright, elegant atmosphere.
THE PROBLEM
Hard to navigate
The branding was created in 2012. It carries an organic, hand-drawn typeface which decreases legibility and scalability.
Inconsistent visual identity
The branding and colour palettes are inconsistent across both their digital and physical spaces.
RESEARCH
Sitemapping
I analyzed nearby competitors to understand their physical products, branding, and marketing.
FINAL DELIVERY
Before/After
I analyzed nearby competitors to understand their physical products, branding, and marketing.
Reflection & Key Takeaways
Effective branding is rooted in a deep understanding of the values, intentions, and experiences of those who engage with it. While this rebrand encourages a simple message: slow down and savour life’s sweetest pauses, it also reminded me that clarity in design often comes through empathy and simplicity, not complexity.