VISUAL DESIGN

WUSA Graphic Design

While working as a Graphic Designer for the Waterloo Undergraduate Students Association, I developed a range of skills in creating digital and print media, collaborating on campaign visuals, and producing production-ready designs that maintained strong visual consistency and supported campus engagement initiatives.

YEAR

2025-2026

TIME

8 Months

TOOLS

Figma
Adobe Illustrator, Photoshop, Animate, After Effects

Posts for the Women's Centre Voices Campaign

Posters for campus events

Menu design

Voices TV screen animation

Convocation TV screen animation

UW Data Science Club

The UWaterloo Data Science Club is a student ran organization bringing educational and social events to campus. As Design VP, I worked closely with the team leading the visual direction for both the club posts, and product design for CxC, Canada's largest student-ran AI and Data Science hackathon.

YEAR

2025-2026

TIME

8 Months

TOOLS

Figma, Adobe Illustrator

DSC Winter 2026 Instagram Posts

CxC 2026 Instagram Posts

Hack404

Hack404 is a 36-hour Toronto-based high school and post-secondary hackathon. For this event, I had the incredible opportunity to collaborate closely with the design team as a Design Organizer to bring Hack404's creative vision to life.

YEAR

2025

TIME

3 Months

TOOLS

Figma

TEAM

Winston Zhao

Signage, sponsorship package, and website design process

Client Branding

This project explores the creation of a visual identity for a personal brand, including a logo, an accompanying poster, and mockups applying the logo to real-world objects. This logo merges the letter "s", book pages, and a bookmark to make a bird, all representations of the client.

YEAR

2025

TIME

3 Weeks

TOOLS

Adobe Illustrator, Photoshop

Primary & B/W logo, mockups, and poster design

Logo Design

This project dives into icon design and explores the methods of displaying methods of charging. Tied together by their cohesive colour pallet and rectangular structure, my goal was to visualize their functions while presenting them in a clear and simple design consisting of basic shapes.

YEAR

2025

TIME

3 Weeks

TOOLS

Figma, Adobe Illustrator

Primary & B/W logo, and object sketches

FILM

St. Jacobs Farmers' Market Documentary

This documentary captures the life of vendors and their products within Canada's largest outdoor market, displaying the passion and hustle of those who make up the community.

YEAR

2026

TIME

3 weeks

TOOLS

Davinci Resolve, Adobe Audition

TEAM

Vivian Zhao

Mavis Lo

Personal Film - Home Away From Home

"Home Away from Home" is a short film about my experience moving away from home to attend university. It features a progression and roller coaster of emotions that shape who I am today.

YEAR

2026

TIME

3 Weeks

TOOLS

Adobe Premiere Pro

Silent Film - Season of Waiting

"Season of Waiting" is a silent film about the life of a bus terminal during the coldest time of year. It holds space for small details within the physical space, capturing the character of the terminal.

YEAR

2026

TIME

3 Weeks

TOOLS

Adobe Premiere Pro

Studio Pieces

Through the IB Art program in high school, I developed a strong foundation in artistic techniques and visual thinking that has directly enhanced my digital design skills.

YEAR

2023-2024

TIME

6 Months

Read my curatorial rationale:

"As an artist, my intention is to bring viewers to their senses while inspiring them to connect with my art on an emotional and spiritual level. My aim is to help slow down the pace of humanity and encourage viewers to explore deeper meanings in life by capturing the small moments that usually go unnoticed. By capturing quiet, often overlooked moments, I explore themes of relationships, family, childhood, nature, and personal experience to evoke both emotional and spiritual reflection.

My artwork explores mature themes of relationships and emotion, primarily aimed at young adults. I hope it offers a sense of comfort and understanding while encouraging viewers to acknowledge their emotions, reflect on their experiences, and appreciate perspectives beyond their own."

- Sections taken from Charlene's curatorial rationale (2024)


  • Anchored

    2023

    121.9cm x 60.9cm

    Acrylic paint, modeling paste, metal chain, and sculpted ceramic on canvas

  • Sacrifices

    2023

    75cm x 57cm

    Watercolor on cold pressed paper

  • Interconnected

    2023

    51cm x 52cm x 47cm

    Black steel wire, staples, and wood board

  • Siblinghood

    2023

    51cm x 61cm

    Acrylic on canvas

  • Invisible Shield

    2023

    25cm x 39cm x 20cm

    Sculpted ceramic, ceramic glaze, wire, white tape, acrylic paint